Sách - Inside Her Pretty Little Head : A New Theory of Female Motivation and What it Mean by Jane Cunningham (paperback)

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Ships from and sold by EXPERAL SG

Publisher: Marshall Cavendish International (Asia) Pte Ltd

Origin: Singapore (Imported)

ISBN 13: 9789814382236

Condition: Brandnew

Binding: paperback

Pages: 256

Dimensons: 217 x 136 x 21 | 294 (gram)

---------------------------------------- Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism, aesthetic, ing, and affinity. This essentially new approach provides the tools, clear cons...

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....