Sách - Martketing: The Heart and Brain of Branding 2016 by Javier Sanchez Lamelas (UK edition, paperback)

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Ships from and sold by EXPERAL SG

Publisher: LID Publishing

Origin: United Kingdom (Imported)

ISBN 13: 9781910649862

Condition: Brandnew

Binding: paperback

Pages: 224

Dimensons: 203 x 203 x 18 | 318 (gram)

---------------------------------------- Secrets, lessons and insights from the frontline of world-class branding and book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combinatio...

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....