Sách - The Reality of Virtuality : Harness the Power of Virtual Reality to Connect with Con by Kirsten Cowan (paperback)

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Ships from and sold by EXPERAL Singapore

Publisher: De Gruyter

Origin: Berlin/Boston, Germany (Imported)

ISBN 13: 9783110992700

Condition: Brandnew

Binding: paperback

Pages: 169

Dimensons: 240 x 170 x 9.14 | 310 (gram)

---------------------------------------- Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marketing strategy? How can your brand use it to leave a lasting impression on users or, at the very least, drum up excitement around the experience? And how can your brand utilize VR to interact with your target market to improve consumer engagement and loyalty? The Reality of Virtuality is both practitioner-oriented and evidence-based, showing marketing managers in the B2C and B2B sectors how to design a compelling VR marketing strategy and leverage it for their brand. This book discusses how to select the appropriate VR type dependent on resources, technology, and aunce. It shows how to align the VR experience with marketing objectives (i.e., consumer engagement, brand building, attitude management, selling in VR, product co-creation, publicity, awareness building and more), and how to create a purpose-driven VR experience to it is engaging and meaningful. Lastly, it shows how to incorporate VR into the consumer journey, the ways to reach consumers before the VR experience, and the long-lasting effects after it. The authors use examples, references, and industry expert opinions throughout to fully illustrate each lesson, giving marketers a solid foundation for their VR endeavours in the field today and in the future.

Giá sản phẩm trên Tiki đã bao gồm thuế theo luật hiện hành. Bên cạnh đó, tuỳ vào loại sản phẩm, hình thức và địa chỉ giao hàng mà có thể phát sinh thêm chi phí khác như phí vận chuyển, phụ phí hàng cồng kềnh, thuế nhập khẩu (đối với đơn hàng giao từ nước ngoài có giá trị trên 1 triệu đồng).....