The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification.Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.Perfect for students, beginners or anyone curious about logo design!Chapters include:Give personality to lettersDevelop a memorable monogramMake a symbol carry the weightTransform from one identity to anotherMake a mnemonicIllustrate with wit and humorInclude secret signsGet more design inspiration from other Idea Books:The Graphic Design Idea BookThe Illustration Idea BookThe Typography Idea Book